Navitas ACS PY Tony

Promotional strategy [ Outline your promotional strategies such as online, networking, printed material, direct marketing, print advertising, content marketing, public relations, etc. Include the allocated cost or budget for each strategy] Promotional strategy Expected business improvement Cost ($) Target launch date Social Media Navitas Professional Year Program will increase its exposure on Facebook and Instagram. Information about Navitas can spread when users re-posting it on the social media. 2000 September 2020 Printed material International students will get a better understanding of Navitas Professional Year Program and this will lead to more visits on Navitas’ website. 12000 October 2020 Networking Networking activities brings international students from different groups together and prospective PY students will get a better...

  The product I would like to talk about is Google Pixel smartphone. 1.        How does the company create awareness of its product? Google creates awareness of its Pixel smartphone using its own advertising service, making it reaching to every corner of the Internet wherever the webpage embeds Google Ads. On top of that, Google also collaborates with local telecoms, like Telstra in Australia, and brings forward attractive phone + SIM plan bundles. 2.        How does the company get consumers to try its product? In Australia, consumers can experience the latest Google Pixel smartphones in any Telstra shops or a wide variety of electronic retailers. 3.        How does the company give information about the product to its customer? Google gives information about its Pixel smartphones on its Google Play service. In addition, Google and its partner telecoms also gives out free brochu...