Promotional Strategies

Promotional strategy

[Outline your promotional strategies such as online, networking, printed material, direct marketing, print advertising, content marketing, public relations, etc. Include the allocated cost or budget for each strategy]

Promotional strategy	Expected business improvement	Cost ($)	Target launch date
Social Media	Navitas Professional Year Program will increase its exposure on Facebook and Instagram. Information about Navitas can spread when users re-posting it on the social media.	2000	September 2020
Printed material	International students will get a better understanding of Navitas Professional Year Program and this will lead to more visits on Navitas’ website.	12000	October 2020
Networking	Networking activities brings international students from different groups together and prospective PY students will get a better idea of what the PY program would like.	15000	Depending on the social distancing rules of COVID-19
Referral Rewards	Navitas Professional Year Program will reach wider audiences, especially among the group of international students studying in Australia.	20000	September 2020