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The product I would like to talk about is Google Pixel smartphone.

1.       How does the company create awareness of its product?

Google creates awareness of its Pixel smartphone using its own advertising service, making it reaching to every corner of the Internet wherever the webpage embeds Google Ads. On top of that, Google also collaborates with local telecoms, like Telstra in Australia, and brings forward attractive phone + SIM plan bundles.

2.       How does the company get consumers to try its product?

In Australia, consumers can experience the latest Google Pixel smartphones in any Telstra shops or a wide variety of electronic retailers.

3.       How does the company give information about the product to its customer?

Google gives information about its Pixel smartphones on its Google Play service. In addition, Google and its partner telecoms also gives out free brochures containing detailed specifications of its products. In recent years, social media like Facebook and Instagram have become important platforms for Google to reach its new products to wider range of customers.

4.       How does the company retain loyal customers?

Google offers trade-in options for customers who possess an older smartphone of Google Nexus series. On top of that, Google even offer trade-in options for iPhone users to attract them to the braces of Google.

5.       How does the company entice the customer to buy more and use their product frequently?

Google presents a wide variety of accessories, wearable devices, and smart home electronics. These products can work seamlessly with Google Pixel smartphone and powered by AI-based Google cloud services.

6.       What promotions does the company use to identify more customers?

Apart from trade-in options, Google also offers various discounts and gifts like Google Home Mini.